The fans are fickle; one week you're a king and a hero, next week they're furious with you! The heart of your supporters club is made up of a hard-core of devoted fans. They won't abandon their team just for a few minor setbacks, but the size of the supporter club changes in relation to club fortunes and misfortunes. A die-hard fan club is built up over many seasons, so the top teams who have been in the highest division for several seasons generally have the largest supporters clubs.
Every new team starts with 100 fans. The number of fans in your supporter club changes on the daily update immediately after your home country's matchday (competition, cup, or friendly). The number of new fans depends on supporter mood and fan club size with respect to division level. Each division has a soft cap on the maximum size of a team's supporter club. The closer you are to the soft cap, the harder it is to attract new fans.
Losing a cup game will result in an appropriate hit to your supporter club, so don't get frazzled when this happens.
When a club promotes to a higher division, excited fans flock to the fan club, resulting in a 10% increase in size. Similarly, when a club demotes to a lower division, disgruntled fans leave resulting in a 10% decrease in fan club size.
Changing your region or team name will result in a loss of 3% of your fan club.
From global season 35 your fans have expectations on your league results. They are based on your team past results. Fans of a newly promoted team will have few expectations in the new series, while those of a relegated team will expect to fight to promote back.
Fans will also have expectations for every competitive game that you will play. Match expectation are influenced by seasonal expectations of both teams at the beginning of a new season but as the season progresses the actual league position and amount of point of both teams become more important. Generally your fans expect more when your team plays at home.
The supporter mood of your fans improves when your team wins matches (especially home games), scores lots of goals, or both. It improves more when the result of the game is better than your fans' match expectations but it is affected negatively if it is worse. Supporter mood is critical for increasing the overall size of your fan base and income from home games.
- Score as many goals as possible.
- Don't lose.
- Don't get shutout.
- Satisfy your fans' match expectations
Results of away games have a lesser effect.
Telling your players to "Play it cool" or play the "Match of the Season" also influences the fan reaction to the match result. If the result is as expected (or better), playing it cool will reduce the positive effect and match of the season will increase the positive effect. If the result is worse than expected, playing it cool will increase the negative effect and match of the season will reduce the negative effect.
If you have a lot of money in your cash reserve, your fans are a bit harder to please as they feel you have money to invest to reach success. Rich teams’ fans react stronger to losses and weaker to wins than fans of a poorer clubs. The more money your team holds, the higher significance these feelings have.
The soft cap is a rough limit on the total number of fans in each team's supporter club. As fan club sizes reach this cap, the rate at which new fans sign up to the club slows, eventually diminishing to a trickle of a few fans. The exact soft cap numbers are unknown. However, each division level has a higher cap than the division below it.
- A study of sign-up rate vs. current fan club size has been performed: Soft Cap Study (not in English).