Hatsticks
Hatsticks is a project by vivastpauli and allsports.
They made a virtual sticker album consisting of the National teams playing World Cup XIII.
Players, coaches, team flags and more from all 32 teams playing in round II are included, so there are no less than 742 stickers to collect. Collecting can be done by using the codes found in the Press announcements and the Hatsticks Federation on the site. By trading them with others one would complete the whole book.
Because of the enormous success the first server crashed after only 3 days.
However the developpers found a new server and launged it back on one week later.
The Hatsticks became a hype.
Nearly 1000 people joined the federation.
Hatsticks tradetopics where everywhere. No less than 19 tradetopics were filled on Global (English). Many more on the different national forums arround the world.
The developers got thousands of visitors on their teampage everyday looking for the daily codes, who came online about 0.30u Hattrick Time.
To enlarge the hype even more, easter eggs were included. This were codes people had to search for bases on some hints.
Each "easter egg" gave 5 additional hatsticks. The people who found them the first received the title of "Sir Stixalot of Codeshire and Bashory" in the federation.
These are the Sirs Stixalot of Codeshire and Bashory: Catalyst2950, GM-Baka, TopGodo, trashboy, Aethon, W-dic, LeSchmuh, Pirats and Mod-TaelS