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Sponsorship money is one of the sources of [[income]] for a Hattrick team.
{{Interwiki/Sponsors}}
'''Sponsors''' and the money they pay are one of the main sources of [[income]] for a [[club]]. New teams rely more on sponsorship money than on [[Arena#Income_per_seat|ticket sales]] from [[match]]es, as their [[fans|supporter]]'s base is rather small and takes up to a few seasons to reach an adequate level.  


How much sponsorship money a team will receive depends on the [[Fans|mood]] of the team's sponsors, the size of [[fan club]] and the [[league]] level it's in. The mood of the sponsors is influenced by two factors: how well the team fares in [[competitive matches]] and, much more importantly, the amount of [[spokespersons]] working for the team. The mood of sponsors is much less prone to fluctuations than [[Fans|supporter mood]].


Sponsors are one of the major sources of [[income]] for relatively new teams as other sources of income, such as match [[ticket sales]] and [[training]], take more time to bring in significant amounts of money.
Weekly income can be seen at [[My Club]] > Club > [[Finances]].
{| class="infobox"
|+ '''Denominations'''
|<big> <b>Sponsors' mood levels </b></big><br>Ten different mood levels (and picture associated to level)
|-
|
{| width=100% border=0 style="border-collapse:collapse"
|- bgcolor=#eeeeee
! Level !! Name !! Associated picture
|-
! 10
| '''Sending love<br> poems to you''' || [[Image:Sponsor mood level 10.png|frame]]
|-
! 9
| '''Dancing in<br> the streets''' || [[Image:Sponsor mood level 9.png|frame]]
|-
! 8
| '''High on life''' || [[Image:Sponsor mood level 8.png|frame]]
|- style="background-color:#F6F6F6"
! 7
| '''Delirious''' || [[Image:Moods_sponsor6.png|frame]]
|-
! 6
| '''Satisfied''' || [[Image:Moods_sponsor5.png|frame]]
|- style="background-color:#F6F6F6"
! 5
| '''Content''' || [[Image:moods_sponsor4.png|frame]]
|-
! 4
| '''calm''' || [[Image:moods_sponsor3.png|frame]]
|- style="background-color:#F6F6F6"
! 3
| '''Irritated''' || [[Image:moods_sponsor2.png|frame]]
|-
! 2
| '''Furious''' || [[Image:moods_sponsor1.png|frame]]
|- style="background-color:#F6F6F6"
! 1
| '''Murderous''' || [[Image:moods_sponsor0.png|frame]]
|}
|}
== Sponsors' income ==
The sponsor income is a fixed weekly fee plus a potential bonus fee dependant on what sponsor objective the manager selects during the [[off-season]].


Sponsors are happier and pay your club more money if they have spokespersons they can talk/listen to. Research in the newbie (English) [[conference]] suggests that optimal number of spokespersons is around 1 per 250 fans, but this can also depend on what series level you are in. But it might be useful to temporarily hire more than optimal at the start of the [[season]] to recover sponsor mood quicker from the reset.
<blockquote><code style="font-size:initial;color:#277f31">Sponsors' income = 185 * ( Fans number * Sponsors' mood / Division index )  + 27200  </code><br>


Warning:  More than 10 spokepersons will make your sponsors mood drop.


[[Category:Game Concepts]]
'''Division index'''
{|
|- valign=top
| The index of team current division is a coefficient used to calculate the sponsors' income. It measures the success of the team over long term.
|
{| style="border: solid 1px #A7D7F9;text-align:center;" 
|- style="background-color:#b0c4de;text-align:left;"
! &nbsp;&nbsp;&nbsp;Division&nbsp;&nbsp;&nbsp; !! &nbsp;&nbsp;&nbsp;Index&nbsp;&nbsp;&nbsp;
|-
| '''I''' || 14.85
|- style="background-color:#F6F6F6"
| '''II''' || 21.00
|-
| '''III''' || 25.72
|- style="background-color:#F6F6F6"
| '''IV''' || 29.69
|-
| '''V''' || 33.19
|- style="background-color:#F6F6F6"
| '''VI''' || 36.37
|}
|}</blockquote>
 
== Influences on sponsor offers ==
These are the factors influencing the amount of money that team receives from sponsors:
* the fanclub size, meaning the '''[[fans]] number''',
* the team's success over long term, meaning the '''index of team current division'''.
 
(Work in Progress)
Studies on base sponsor offers
 
In general the base sponsor fee(b) can be calculated using the following formula:
 
b = a * fans + 18785
 
Where a is based on league level: <br>
I: 65.81 <br>
II: 47.26 <br>
III: 38.04 <br>
IV: 32.8 <br>
V: 29.52 <br>
VI: 26.72 <br>
VII: 24.56 <br>
 
The fee per match(m) is calculated from:
 
m = b / 1.94
 
Exceptions:
* Promoted teams use the a value from their previous league level and the promotion bonus is not part of the new offer.
* Teams younger than half a season use the starting values.
 
Further studies:
The following numbers are based on small data set. More data will be needed to perfect the formula.
No data from demoted teams were registered last season break(83).
 
== In the manual ==
{|
| {{update}}
{{From the manual|chapterhead=Finances|chapternr=8|text=Revenues and expenses
 
''[...]''
 
'''Revenue'''
 
''[...]''
 
'''Sponsors:''' Each week you get a sum of money from your sponsors. Check the "Fans and sponsors" chapter for more info.}}{{From the manual|chapterhead=Fans_and_sponsors|chapternr=9|text=
Both sponsors and fans control important sources of income. Therefore it is strongly advised to have a good relation with them and keep their mood up - it will pay off in the end.
 
''[...]''
 
'''Sponsors'''
 
Sponsors prefer supporting a club sporting a good "image" to which they can be connected. The more successful your team is and the bigger your team’s fan club is, the better image (and the more sponsor money) you’ll get.
 
[[Category:Economy]]

Latest revision as of 16:57, 4 July 2023

Sponsors and the money they pay are one of the main sources of income for a club. New teams rely more on sponsorship money than on ticket sales from matches, as their supporter's base is rather small and takes up to a few seasons to reach an adequate level.


Weekly income can be seen at My Club > Club > Finances.

Denominations
Sponsors' mood levels
Ten different mood levels (and picture associated to level)
Level Name Associated picture
10 Sending love
poems to you
9 Dancing in
the streets
8 High on life
7 Delirious
6 Satisfied
5 Content
4 calm
3 Irritated
2 Furious
1 Murderous

Sponsors' income

The sponsor income is a fixed weekly fee plus a potential bonus fee dependant on what sponsor objective the manager selects during the off-season.

Sponsors' income = 185 * ( Fans number * Sponsors' mood / Division index ) + 27200


Division index

The index of team current division is a coefficient used to calculate the sponsors' income. It measures the success of the team over long term.
   Division       Index   
I 14.85
II 21.00
III 25.72
IV 29.69
V 33.19
VI 36.37

Influences on sponsor offers

These are the factors influencing the amount of money that team receives from sponsors:

  • the fanclub size, meaning the fans number,
  • the team's success over long term, meaning the index of team current division.

(Work in Progress) Studies on base sponsor offers

In general the base sponsor fee(b) can be calculated using the following formula:

b = a * fans + 18785

Where a is based on league level:
I: 65.81
II: 47.26
III: 38.04
IV: 32.8
V: 29.52
VI: 26.72
VII: 24.56

The fee per match(m) is calculated from:

m = b / 1.94

Exceptions:

  • Promoted teams use the a value from their previous league level and the promotion bonus is not part of the new offer.
  • Teams younger than half a season use the starting values.

Further studies: The following numbers are based on small data set. More data will be needed to perfect the formula. No data from demoted teams were registered last season break(83).

In the manual

This page or section requires updating.
Some of its content is out of date or needs addition of new data. You can help Hattrick Wiki by updating this page or section.
This is an extract from the Hattrick rules, Chapter 8
Revenues and expenses

[...]

Revenue

[...]

Sponsors: Each week you get a sum of money from your sponsors. Check the "Fans and sponsors" chapter for more info.

{{From the manual|chapterhead=Fans_and_sponsors|chapternr=9|text= Both sponsors and fans control important sources of income. Therefore it is strongly advised to have a good relation with them and keep their mood up - it will pay off in the end.

[...]

Sponsors

Sponsors prefer supporting a club sporting a good "image" to which they can be connected. The more successful your team is and the bigger your team’s fan club is, the better image (and the more sponsor money) you’ll get.