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Sponsors and the money they pay are one of the sources of income for a Hattrick team. The sponsors' mood is less prone to fluctuation than supporter mood.

Also new teams rely more on sponsorship money than on ticket sales for matches, as their supporter base is rather small and takes up to a few seasons to reach an adequate level.

Influences on sponsors' money

There are three factors influencing the amount of money that team receives from sponsors:

  • the fanclub size, meaning the fans number,
  • the team's success over short term, how well it does in its current matches, meaning the sponsors' mood and
  • the team's success over long term, meaning the index of team current division.

Sponsors' income

The future income due to sponsorship money is updated on every single economy update. The sponsors' mood is updated at the same time. The average sponsors income money can be calculated with this formula:

185 * ( Fans number * Sponsors' mood / Division index ) + 27200 €

Sponsors' mood

There are ten different mood levels and Calm is the neutral level. During the Off-season reset, each team's sponsors' mood will be reset to this neutral value.

A picture is associated to each level:

Level Name Associated picture
10 Sending love
poems to you
Image: 100 pixels
9 dancing in
the streets
Image: 100 pixels
8 high on life Image: 100 pixels
7 delirious Image: 100 pixels
6 satisfied Image: 100 pixels
5 content Image: 100 pixels
4 calm Image: 100 pixels
3 irritated Image: 100 pixels
2 furious Image: 100 pixels
1 murderous Image: 100 pixels

Division index

The index of team current division is a coefficient used to calculate the sponsors' income. It measures the success of the team over long term.

   Division       Index   
I 14.85
II 21.00
III 25.72
IV 29.69
V 33.19
VI 36.37

Further reading

The sponsor's mood can be found via My Club > Club > Finances. This is also where the income from sponsorship can be seen.

This is an extract from the manual, chapter 8
Revenues and expenses




Sponsors: Each week you get a sum of money from your sponsors. Check the "Fans and sponsors" chapter for more info.

This is an extract from the manual, chapter 9
Both sponsors and fans control important sources of income. Therefore it is strongly advised to have a good relation with them and keep their mood up - it will pay off in the end.



Sponsors prefer supporting a club sporting a good "image" to which they can be connected. The more successful your team is and the bigger your team’s fan club is, the better image (and the more sponsor money) you’ll get. Spokespersons also help to improve the club's image. Your sponsors' mood can be seen on the finances page.

This is an extract from the manual, chapter 11
Spokesperson: Improves sponsor and fan attitude towards the club.