From Hattrick
(Redirected from Sponsors' mood)

Sponsors and the money they pay are one of the main sources of income for a Hattrick team. New teams rely more on sponsorship money than on ticket sales for matches, as their supporter base is rather small and takes up to a few seasons to reach an adequate level. Also the sponsors' mood is less prone to fluctuation than supporter mood.

The sponsor's mood can be found via My Club > Club > Finances. This is also where the income from sponsorship can be seen.


The future income due to sponsorship money is updated on every single economy update. The sponsors' mood is updated at the same time.

If a team has more than 10 spokespersons the sponsors' mood can drop at each single daily update, including a special message for the manager in such cases.

The manual[edit]

This is an extract from the manual, chapter 8
Revenues and expenses




Sponsors: Each week you get a sum of money from your sponsors. Check the "Fans and sponsors" chapter for more info.

This is an extract from the manual, chapter 9
Both sponsors and fans control important sources of income. Therefore it is strongly advised to have a good relation with them and keep their mood up - it will pay off in the end.



Sponsors prefer supporting a club sporting a good "image" to which they can be connected. The more successful your team is and the bigger your team’s fan club is, the better image (and the more sponsor money) you’ll get. Spokespersons also help to improve the club's image. Your sponsors' mood can be seen on the finances page.

This is an extract from the manual, chapter 11
Spokesperson: Improves sponsor and fan attitude towards the club.

Influences on sponsors' mood[edit]

According to the manual, there are several factors influencing the mood of a team's sponsors and thus the amount of money it receives from them.

  • The team's success over long term, meaning the current division;
  • the team's success over short term, meaning how well it does in its current matches and
  • the fan club's size.

Additionally a manager can hire one or more Spokespersons in order to improve the sponsors' mood. Having too many spokespersons can have negative effects on the sponsors' mood.


Calm is the neutral level. During the Off-season reset, each team's sponsors' mood will be reset to this neutral value.

Denomination of mood levels[edit]

There are ten different mood levels and a picture is associated to each level:

Level Name Associated picture
10 Sending love poems to you Sponsor mood level 10.png
9 dancing in the streets Sponsor mood level 9.png
8 high on life Sponsor mood level 8.png
7 delirious Moods sponsor6.png
6 satisfied Moods sponsor5.png
5 content Moods sponsor4.png
4 calm Moods sponsor3.png
3 irritated Moods sponsor2.png
2 furious Moods sponsor1.png
1 murderous Moods sponsor0.png

See also[edit]

Internal links[edit]

External links[edit]